Thursday 25 October 2012

Font research

This font is called Gypsy Curse. It has very jagged edges that look spiky, this gives a Halloween, spooky look. This font would be good for our logo because it highlights the idea of it being a horror movie. The style is quite bold and stands out which would catch the viewers eye to indicate that is our logo. The individual letters look like a witches hat when it is curled up at the top, this also highlights the idea of a horror film because witches are known for being scary. This font would also be good because a witch is known for having black cats.


This font is called Shlop. The way the individual letters drip, it looks like blood. This would be good for our logo because it shows conventions of horror. I think it would be good to keep the font colour black because if it was red it may be too explicit for a youger audience to see on advertisement. This font although would work well for our logo it may be too gorey because we wanted a clear significance between horror films and normal ones, so we probably need a font that is more neutral or a little less 'horror'.


This font is called Groovy Ghosties. This type of font would be completely wrong for our logo because it is too cartoon like and is very hard to read. This would also be wrong because it relates too much to horror/ghosts where as we need a font that can be used for normal films and horror. This type of font would not appeal to all audiences so wouldnt work because we want something that can been seen by all ages and that will appeal to all.

This font is called Grotesque. This type of font has thin letters that have spikes around them. This would not be right for our logo because we need it to be bold and easy to see and read, this font doesnt really show this so wouldnt be right. The font is quite boring and plain, which isnt what we want our logo to look like, we want it to be interesting and different to catch the viewers eye so they remember who our company are.

This font is called 'No Fear'. This font is exactly what we want for our logo because it is in with the theme, it is bold and easy to read. We like the way it looks like the letters have been smudged on using a finger, which adds to the effect of horror and creates tension because it looks scary. The way some of the letters have thin ends suggests it might be sharp. We also like the way it looks slightly messy because it adds to the idea of it looking like someone has done it themself. We would make the font colour red when using our logo in horror films because it gives an effect for the audience to know when it is a horror film instead of our normal films where we would keep the font colour black. This would be like how Lionsgate make their logo background red when presenting a horror film instead of a normal one. This will be our chosen font type because it fits well with our ideas on how we want our logo to look and will appeal to all viewers which means we will have a wider audience to present to.

Logo idea made in Fireworks







Making logo idea in fireworks


These screenshots show how we made the background transparent by using the earser tool at the side with a blur around it to make sure the edges were smooth when going around the cats face. This was also done to add our name of logo at the side so it could be seen easily.

Wednesday 17 October 2012

20th Century Fox - Big multinational company




20th Century Fox was founded in 1935 after merging Fox Film Corporation and Twentieth Century Pictures. It is one the sixth major American film studios as of 2011. It is located in Los Angeles just West of Beverly Hills.
They have had some very succesful films that have all been very popular, such as..
Star Wars, Ice Age, The Simpsons, Home Alone, Family Guy, Die Hard, Planet Of The Apes, Avatar.




















Some of the most famous actresses came out of their studios, which shows how big their company is, people like Marilyn Monroe.
Around the time of 1984 Rupert Murdock bought 20th Century Fox for $325 million off of Marvin Davis.
The Art Deco logo was designed by a landscape artist Emil Kosa, Jr. Over the years it has been modified several times.
20th Century Fox seem to produce a range of genre's because they can afford to have a big audience of people without losing money on the films they make. Below there is a list of all the films they have made this year and the prices and tickets sold for each one. It shows below that more of the horror/thriller films were watched in cinemas. This could be because people gain a better atompshere in the cinema watching those films, with the suspense and tension. This shows that 20th Century Fox would be a good company to use when making our horror film because they seem to get the most tickets sold and make the most money out of them.


Lionsgate - an independent company

Lionsgate is a North American entertainment company that produces films. The company was formed in 1997 in Vancouver. The headquarters is in Santa Monica, California. This year 2012 it became the most commercially successful independent film and television comapny in North America. It was also sixth place at bringing the most money in and making a profit.

The company have a very distinguished trade mark for having a company logo for their general films but also they have a logo their horror films. The difference between them both is one has blue sky and the other has red. This is shown below.
I thought this would be a good idea for our own logo, we could make one for normal films and another one for horror films. This would give an effect on the viewers before the films start and it will show that it is scary.








Lionsgate produced films such as Dirty Dancing, The Day After Tomorrow and this year was involved in the Twilight.
Lionsgate has also produced some successful horror films such as The Last Excorisim, Saw which became a film sequel and Open Water. Although they have been successful in making lots of horror films, the ones they have made has been successful.


Monday 15 October 2012

Preliminary task - 3 shot types


Match on action
This is continuity editing, where it is invisible to see the cut on a shot. This type of shot is when two types of shots are put together from when a shot is cut for example going through the door (camera from behind shoulder) to it finishing when the camera videos person coming out of door. This is a very clever technique that hides the fact the action has actually been cut, it makes the scene flow nicely and effectively. Although this can also be very difficult to master, for example if the shots were filmed on different days someone may have something different about them that was obviously not there the time before.

Shot/reverse shot
This type of shot can be used when two people are having a conversation. This type of shot is useful for this because when one person is speaking you can film over the other person's shoulder so they can be seen and then vice versa. This helps viewers see facial expressions for when they are both talking. It is an effective shot for this type of situation.





180 degree rule
This is a camera rule, that the camera can only stay between one side of the 180 degree imaginary line and can not go over it, otherwise it confuses the viewers because if the camera films on the other side of them it looks like the two people have switched places. This is when two people are together either having a conversation or an action scene.

All about editing

Editing: a worksheet
What does editing do? It assembles all the individual bits in to a whole film.
How does it work? Through editing, the story is structured, given shape and divided into ‘chapters’. Shots are selected, reduced to the desired length and strung together in sequences; the soundtrack is completed and added, along with effects, titles etc.
Describe and explain the function of each of the following editing terms:
Cut: The most common transition from one shot to the next is the simple cut, where one shot is suddenly replaced by another. Within a continuous scene or sequence, shots are usually strung together using cuts.
Dissolve: This is when two shots are on screen at the same time, visible through each other. The first shot is faded out while the second is faded in.
Fade: Gradual disappearance of image into black screen.
Jump cut: A cut between two shots of the same object, character or scene where the angle of the camera is less than 45 degrees.
How does the shot reverse shot help the narrative or generate meaning? This is when the camera uses alternating shots, typically of two characters in a dialogue sequence. It does what it says, it alternates the camera back and forth to capture two people talking, either through an over the shoulder shot or matches eye line like a P.O.V shot. This helps to tell the story more by focusing on what their facial expressions are and it is like we are in the conversation. It shows interaction between two characters.
Why is the 180 degree rule important? This is a rule which maintains that the line of action should not be crossed, in the interests of fluid continuity. It therefore precludes a difference greater than 180 degrees between camera angles in consecutive shots. This is important because it makes it easier for the viewer to focus on the action in a way that isn’t confusing and going past the 180 degree rule when filming a scene can do this.
How and why is the point of view shot used? This shot is done by the camera filming on the eye line of a character to look like we are looking through their eyes at what they are focusing on. This shot is used to show exactly what a character is seeing and this creates tension or realism for the viewers.
How else can P.O.V be generated? POV can also be generated through the use of mobile camera. Some measure of shakiness in the movement (caused by hand-held camera or Steadicam, for example) mimics the mobility of an observer, who may or may not be shown to the viewer. A shot of the observer may appear subsequently to confirm the POV, or this may be withheld.

What is parallel or cross cut editing? This is when two or maybe three simultaneous actions are taking place at different locations and the camera cuts between them all. For example: the villain prowls outside the heroine's house - miles away, the hero jumps in a car to come to her aid - the villain smashes down the door - the hero speeds through traffic - etc. We cut back and forth between two actions which come together at the end of the parallel sequence: at last, in the nick of time, the hero arrives to save the heroine.

What editing techniques are used to generate suspense? The technique of cross-cutting from the victim to the monster creates suspense because it shows they are getting closer. Making the shot closer to the victim each time it cuts creates suspense also. Music and sound effects also generate great suspense because that’s the main technique that gets the viewers scared, without the music the suspense is a lot less. Lighting is also important when generating suspense.

Explain in your own words how the mouse sequence creates tension. This part creates tension because the moon changes in to the shape of a monster and as the little child looks under the bed we expect it to be the monster that come out, the music and atmosphere leads you to believe this because it is quiet and the music has more sustained notes. All of this adds tension because it makes the viewers mind believe the monster will come out, as little children fear monsters are under the bed so this contrasts the idea. The frames become tighter also which makes the viewers wait for the jump.

Why is timing important in editing? It is important because that is what builds up the tension, waiting to see whether it was the monster under the bed needs time so that it makes the viewers wonder what it might be and the longer they make the viewers wait the more it will make them jump. It takes time to build up suspense and for viewers to get scared. If they showed us straight away it wouldn’t be as scary. Timing is important because that’s what causes an atmosphere.

Explain in your own words what the continuity system is? A type of editing usually used in mainstream cinema to cut from one shot to another without drawing attention to the fact the shot has been cut. This gives the idea of invisible editing, exact eye line match in shots and cutting on action.

Why does editing strive to be invisible? It strives to be invisible because if it is obvious that a shot has been cut then it takes away the tension and atmosphere from the viewers and film being shown, if it is invisible then the viewers are still focused on what is happening in the shot rather than the fact that the shot has been cut to something else. This is an important technique because it can make the film more realistic and believable.

Sunday 7 October 2012

Analysis of The Shining

Open this link here..   https://docs.google.com/open?id=0B6ZulbxpHT4JN2s3dk01bzMwaEE

Conventions of horror films


Camera Movement

Tracking Shot
This is also known as a dolly shot. This shot is when a camera is mounted on a cart that travels along a track to capture every moving image e.g. actor or moving vehicle. This is mostly known for parallel camera movement to the action. Dolly shot is more often known for the cameras moving closer or further away from the action.

Zoom
Zooming is not technically a camera movement because it doesn't actually require the camera to move. Zooming is making the camera lens move closer in to something to give the idea of something becoming magnified. When zooming in to something it makes the background change and things start to change in the image. Zooming can be difficult to master as it can be jolted and not zoom in smoothly enough for it to look natural.

Arc Shot 
The arc shot moves in a semi-circle around an object to give intensity as to what is happening in the scene and to capture all reactions in the shot. This is also captured by going in and out and side to side when filming. This type of shot was used in the film Matrix to give the audience the view of all the fighting which gave it the 'wow' factor about the film. 

Crane Shot 
The crane shot is when a camera is taking up high on a crane to film an area. This is commonly used to view actors from a high angle or to move high and away from a scene to end a film. This shot is used sometimes on an emotional or suspenseful scene, an example of this is when there is a car chase scene. This shot used to be expensive to use but as costs have dropped, it isn't just the Hollywood films that have this shot as you can use it for less than £300.

Tilt Shot
The tilt shot is when the camera moves up and down vertically, this gives a sense of height and power. This shot is best used with a tripod to give a steady movement when doing so. This type of shot would be used for example if we are looking from a point of view shot looking up at a tall building that cannot fit in the camera. It shows the viewers how big that building is. This type of shot is like the Pan shot but instead that turns left to right horizontally. The tilt shot is less common that the Pan shot because we as humans look left to right more often that up and down.

Pan Shot
This is like the Tilt Shot apart from Panning goes left to right instead of up and down. Rather than the camera actually moving, it would be placed on a tripod and swivels on a fixed location and moves left to right. It is important to make sure when panning it is smooth as it could jolt. This could be for example if in the film we are watching runners go past, panning would be used to get this on camera. The word panning comes from the word panorama in 1787 by a man named Robert Barker who invented a machine that unrolled/unfolded a long horizontal painting to give the impression that the scene was passing by.

 
 

Monday 1 October 2012